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2020 Brand Innovation Summit: Part 1
2:30:02
The first half of the 2020 Brand Innovation Summit features interviews with NFL CMO Tim Ellis, NBC Sports Group's Jenny Storms, Dick's Sporting Goods' Mark Rooks, Bojangles' CMO Jackie Woodward, Chicago Fire FC owner Joe Mansueto and more.
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2020 Brand Innovation Summit: Part 2
2:30:53
Part 2 of the 2020 Intersport Brand Innovation Summit includes interviews with Jacqueline Parkes of ViacomCBS, Pepsi's Justin Toman, Alex Chang of the San Francisco 49ers, ESPN's Laura Gentile, LA28's Amy Gleeson, T-Mobile's Amy Azzi and more.
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2020 Brand Innovation Summit: Tim Ellis of the NFL
23:31
NFL Chief Marketing Officer Tim Ellis talks with SBJ's Ben Fischer about marketing during a pandemic.
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2020 Brand Innovation Summit: Michelob Ultra, NBA and the Next Gen Telecast
18:27
A panel discussing Michelob Ultra's sponsorship of the NBA's Next Gen telecast includes Azania Andrews of Anheuser-Busch and the NBA's Carlton Myers, Ed Winkle and Sara Zuckert. Moderated by SBJ's Bret McCormick.
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2020 Brand Innovation Summit: NBC Sports Group's Jenny Storms
15:36
Jenny Storms, CMO and EVP of Content Strategy for NBC Sports Group, talks with SBJ's John Ourand.
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2020 Brand Innovation Summit: The Shifting Sponsor Landscape
19:53
A panel dissecting how the pandemic has altered sponsorship marketing includes the WWE's John Brody, Comcast's Matt Lederer, Rene Ramos of Constellation Brands and NASCAR's Jeff Wohlschlaeger. Moderated by SBJ's Terry Lefton.
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2020 Brand Innovation Summit: Mark Rooks of Dick's Sporting Goods
14:44
Mark Rooks, VP of Community and Sports Matter Marketing for Dick's Sporting Goods, talks with SBJ's Terry Lefton about how the retail giant has adjusted its marketing and services in 2020.
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2020 Brand Innovation Summit: Bojangles CMO Jackie Woodward
12:47
Bojangles Chief Marketing Officer Jackie Woodward talks with SBJ's Abe Madkour about the challenging marketing landscape and new strategies to reach customers.
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2020 Brand Innovation Summit: Chicago Fire FC owner Joe Mansueto
16:00
Joe Mansueto, owner and chairman of Chicago Fire FC, talks with SBJ's Abe Madkour about staying in touch with fans and other challenges of team ownership.
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2020 Brand Innovation Summit: Jacqueline Parkes of ViacomCBS
14:23
SBJ's Abe Madkour talks with Jacqueline Parkes of ViacomCBS about reaching younger consumers and viewers.
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2020 Brand Innovation Summit: Fan Engagement: Reimagining Sports Content In Venue and at Home
20:03
A panel on how to engage fans both at home and in the venue includes Greenfly's Daniel Kirschner, MLB's Barbara McHugh and Facebook's Robert Shaw. Moderated by SBJ's Eric Prisbell.
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