SBA Red Carpet: Kraft, Rubin, Pitaro, Sankey and more
The biggest names in the industry walked the red carpet before the start of the 2022 Sports Business Awards.
The 2022 Sports Business Awards
The 2022 Sports Business Awards full program, hosted by Laura Rutledge from ESPN and SEC Network.
Sports Sponsor of the Year: Constellation Brands: Beer Division
Rene Ramos of Constellation Brands: "We've created rocket fuel to take our brands through the stratosphere. It's been able to achieve things for brands like Corona and Modelo, and the results speak for themselves."
Robert Kraft Lifetime Achievement Tribute
A look at the career of SBJ Lifetime Achievement Award recipient Robert Kraft.
Best in Sports Social Media: Drone Racing League
Rachel Jacobson: "Our legacy is delivering an innovative sport to anyone who envisions a new playing field that's inclusive for all."
Sports Executive of the Year: Michael Rubin, Fanatics
Michael Rubin: "I really accept this on behalf of Fanatics. We have more than 10,000 associates around the world that wake up every morning, go to bed every night obsessed with how to create the best experience for the fan."
Best in Property Consulting Sales and Client Services: CAA Sports
CAA's Paul Danforth: "Now it's a party! ... Thank you to Sports Business Journal and to all the other nominees, because this is not easy and we've all made it through the last two years."
UFC's big surprise at the Sports Business Awards
Gene Tinner was so surprised that UFC won League of the Year that he didn't make it to the stage in time to accept the trophy. But we caught up with him in the winners' room.
Sports Event of the Year: MLB at Field of Dreams
MLB's Chris Marinak accepts the award for Event of the Year: "We thought we had a great idea to bring a baseball game to a cornfield, but we had no idea that it would ultimately be the highest-rated baseball game since the McGuire home run chase."
Rene Ramos: Modelo is 'a rocket ship'
After accepting Constellation Brands' award for Sports Sponsor of the Year, Rene Ramos: "Corona is the brand that brought us to the dance, but Modelo will be the next major beer brand in the U.S."
Lifetime Achievement Ceremony with Robert Kraft and Meek Mill
Meek Mill introduces Robert Kraft, who accepts the Lifetime Achievement Award at the 2022 Sports Business Awards.
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