2022 SBJ Brand Innovation Summit Driving Innovation Through Data Analytics & Metrics
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2022 SBJ Brand Innovation Summit Driving Innovation Through Data Analytics & Metrics
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2022 SBJ Brand Innovation Summit Fostering Innovation Through Partnership What Sports Can Learn about Millenials and the Metaverse
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Cubs' Tom Ricketts on jersey patches, betting and more
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Chicago Cubs owner and chairman Tom Ricketts talked about jersey-patch revenue, sports betting and media rights in a wide-ranging interview to open the 2022 SBJ Brand Innovation Summit in Chicago. SBJ’s Abe Madkour conducted the interview.
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Brand innovation lessons from Meta, Candy Digital and WWE
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Brand leaders from Meta, Candy Digital and WWE talk about strategies for reaching new fans using creativity, courage and new technologies. Full session from the 2022 SBJ Brand Innovation Summit in Chicago.