49ers’ Allie Dicken: ‘You have to find Gen Z where they’re at’

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Dicken is director of brand and influencer marketing for the San Francisco 49ers. At this week’s SportTechie Horizon Summit, she said the biggest mistake many teams make is not reaching out to potential fans where they are.

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49ers’ Allie Dicken: ‘You have to find Gen Z where they’re at’

Dicken is director of brand and influencer marketing for the San Francisco 49ers. At this week’s SportTechie Horizon Summit, she said the biggest mistake many teams make is not reaching out to potential fans where they are.