Building a sports sales force in a changing world

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Massive industry changes have made it more challenging than ever to recruit and retain an effective sales force. Industry veterans Travis Apple of General Sports World and Brian Norman of the New Jersey Devils on what it takes to succeed in 2022.

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Building a sports sales force in a changing world

Massive industry changes have made it more challenging than ever to recruit and retain an effective sales force. Industry veterans Travis Apple of General Sports World and Brian Norman of the New Jersey Devils on what it takes to succeed in 2022.