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For Margaritaville’s investment in pickleball, ‘the ROI is goodwill’

Margaritaville is used to cashing checks, not writing them. But when it came to Major League Pickleball, it was time to flip the equation, said Tamara Baldanza-Dekker.

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1:28
Inside Look: PGA of America HQ
Inside Look: PGA of America HQ
1:33
Inside Cosm at SBJ Drive
Inside Cosm at SBJ Drive
7:00
George Hanna on Intuit Dome
George Hanna on Intuit Dome
1:02
Inside Look at Citi Field's Cadillac Club
Inside Look at Citi Field's Cadillac Club
1:23
Inside Look at Solheim Cup Merchandise Shop
Inside Look at Solheim Cup Merchandise Shop
1:34
Hilton on the Green at the Solheim Cup
Hilton on the Green at the Solheim Cup
1:59
Advantage Arena Tour
Advantage Arena Tour
45:16
SBJ Live: Examining the Most Important Storylines for the NFL’s 105th Season Reporters Roundtable
SBJ Live: Examining the Most Important Storylines for the NFL’s 105th Season Reporters Roundtable
2:29
Instant Reaction: Legends acquires ASM Global in $2.325B deal
Instant Reaction: Legends acquires ASM Global in $2.325B deal
47:06
SBJ Live: Harnessing Data to Optimize Your Content Supply Chain and Drive Meaningful Fan Engagement Presented by Adobe
SBJ Live: Harnessing Data to Optimize Your Content Supply Chain and Drive Meaningful Fan Engagement Presented by Adobe
16:34
SBJ Executive Insight TelevisaUnivsion
SBJ Executive Insight TelevisaUnivsion
13:11
SBJ Executive Insight Teamworks
SBJ Executive Insight Teamworks
2:08
Sports Media Podcast August 7 2024 Elmo Interview
Sports Media Podcast August 7 2024 Elmo Interview
43:17
SBJ Live: Managing the content explosion in live sports
SBJ Live: Managing the content explosion in live sports
5:20
MMA Fighter Dakota Ditcheva on selecting the right partners
MMA Fighter Dakota Ditcheva on selecting the right partners

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