USATF’s Max Siegel: It’s a lifestyle, not a job

2:24

USATF Max Siegel said giving athletes access to leadership has been a key to success on both the commercial and competition sides during his 10-year tenure.

For NASCAR, gaming is an on-ramp to commerce

4:23

Finding a high-quality, organic way to build a gaming fanbase is the key to turning community in commerce, said Nick Rend, NASCAR's managing director for gaming and esports.

2022 SBJ Brand Innovation Summit Driving Innovation Through Data Analytics & Metrics

21:25