USATF’s Max Siegel: It’s a lifestyle, not a job
2:24
USATF Max Siegel said giving athletes access to leadership has been a key to success on both the commercial and competition sides during his 10-year tenure.
USATF Max Siegel said giving athletes access to leadership has been a key to success on both the commercial and competition sides during his 10-year tenure.
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ESPN's Aronowitz on the importance of women's viewership of sports
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At the Game Changers conference in New York, ESPN’s Meg Aronowitz talked about the importance of women viewership of sports and how her group is creating engaging content around women’s sports.
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UFC’s White on expanding into Africa, future of global streaming
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Dana White pointed to Africa as a major focus of the UFC, saying he “can’t even begin to imagine the amount of talent that will pull out of there in the next ten years.” White spoke this week at the CAA World Congress of Sports.
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Cubs' Tom Ricketts on jersey patches, betting and more
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Chicago Cubs owner and chairman Tom Ricketts talked about jersey-patch revenue, sports betting and media rights in a wide-ranging interview to open the 2022 SBJ Brand Innovation Summit in Chicago. SBJ’s Abe Madkour conducted the interview.