Sports Sponsor of the Year: Constellation Brands: Beer Division
6:49
Rene Ramos of Constellation Brands: "We've created rocket fuel to take our brands through the stratosphere. It's been able to achieve things for brands like Corona and Modelo, and the results speak for themselves."
Rene Ramos of Constellation Brands: "We've created rocket fuel to take our brands through the stratosphere. It's been able to achieve things for brands like Corona and Modelo, and the results speak for themselves."
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UFC's big surprise at the Sports Business Awards
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Gene Tinner was so surprised that UFC won League of the Year that he didn't make it to the stage in time to accept the trophy. But we caught up with him in the winners' room.
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Sports Executive of the Year: Michael Rubin, Fanatics
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Michael Rubin: "I really accept this on behalf of Fanatics. We have more than 10,000 associates around the world that wake up every morning, go to bed every night obsessed with how to create the best experience for the fan."
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The 2022 Sports Business Awards
2:13:47
The 2022 Sports Business Awards full program, hosted by Laura Rutledge from ESPN and SEC Network.